On June 24, Mississippi Power announced the addition of two new communication tools – an outage alert system and a mobile app. Designed to help customers during outages and provide news about the company, these tools are part of an initiative to improve customer experience that also includes a redesign of the Mississippi Power website.
“Instant notifications are just one example of how Mississippi Power is evolving our service,” said Customer Operations Manager Charlie Sentell. “Making use of new technology is a great way to keep our customers in the loop.”
The outage alert system, which is powered by iFactor’s Notifi® product, provides outage notifications and restoration updates by text message, email, or automated voice message. Mississippi Power promoted the alert system with a video showing how to sign up, as well as a press release and posts on the Utility’s social media pages.
The Utility’s Outage Alerts FAQ page also includes information about how to register, including a required confirmation step, as well as a list of the keywords available for two-way text messaging and the types of outage alerts offered.
Mississippi Power also launched a mobile outage app, powered by iFactor Mobile™, which provides a mobile version of the Utility’s outage map, tools for reporting an outage and checking outage status, and links to important phone numbers and the Utility’s social media pages. The app is available for Android and iOS devices.
More information about the Mississippi Power’s outage communication tools can be seen in an article featured in the July edition of South Mississippi Living magazine. For more information about the Notifi alert and preference management system or iFactor Mobile apps, contact us at email@example.com.
iFactor has mobile solutions that can help utilities and customers alike to save time and money, quickly access important information and increase productivity. Interested in developing a mobile communications strategy for your utility? Watch our video and contact iFactor to learn more.