According to a 2014 Q1 survey by research firm Parago, only 14% of Americans participate in their utility’s demand response programs. The survey found that a major reason for such low participation is simply that 50% of utility customers don’t know that their utilities offer demand response programs. Another 25% said that their utilities did not offer demand response programs, which likely isn’t the case. Not surprisingly, 84% of demand response participants said their primary motivation for participating was to save money. To boost participation in demand response programs, utilities can use mobile channels to make their customers aware of the potential cost savings so they can better manage their energy use.
NV Energy sets a good example of this with their customer communication strategy.Through an online portal called “MyAccount”, customers can register for text and email alerts reminding them of peak pricing times or notifying them when their bill is approaching a certain dollar amount. Customers can also receive alerts that itemize their billing cost by appliance. For example, a customer could see that it is much more expensive to use an oven during peak pricing hours and therefore choose to cook at a different time. Since it’s implementation, NV Energy’s customer portal has been very popular with 500,000 out of 1.3 million NV Energy customers registering for alert services.
Click here or on the image above to view Parago’s infographic highlighting the survey’s findings. For information on how iFactor communication solutions can help drive participation in your utility’s demand response programs, contact us at firstname.lastname@example.org.
Sources: Energy Demand Response Press Release and the Las Vegas Review Journal.
iFactor has mobile solutions that can help utilities and customers alike to save time and money, quickly access important information and increase productivity. Interested in developing a mobile communications strategy for your utility? Watch our video and contact iFactor to learn more.