The evolution of proactive communications at utilities continues to move quickly, and Notifi’s set of features for customer preference management and automatic messaging is proving to be a home run in helping utilities address these needs. When we complete the currently active projects, there will be more than 20 million Americans with the ability to get outage and energy information from their utilities through 2-way texts and proactive messaging powered by Notifi. I think this is just the tip of the iceberg as utilities see the powerful results that can be achieved through both broadcast and transaction communications with customers on channels like 2-way SMS and mobile apps. I recently saw a customer satisfaction presentation which showed a 100 point jump in customer reliability scores when utilities offered proactive communications about outages. When you pair that up with cost savings through the use of a low cost channel, it is clear there is a great opportunity to build new connections with customers.
In addition to implementation work, the iFactor team has recently completed development of Notifi 2.2 which adds several exciting new features to the platform. These include enhancements to the administration website for better reporting and analysis, additional program support around billing and payment activities, performance and scalability improvements, and support for smartphone app alerts as a new type of subscription. The Notifi platform continues to expand its capabilities for rich customer preference management across a variety of subscription types, program types, and other aspects of utility information. We will also be releasing a customer preference management website widget for the product early next year, which will allow Notifi customers to quickly integrate Notifi communications preference management into your existing web self-service pages, providing a seamless customer experience and quickly adding the power of Notifi to your customer outreach offerings.
Notifi is quickly becoming a key centerpiece in iFactor’s overall EnergySuite platform for utility customer communications. This is thanks to the evolving demands from customers for more proactive communications with everyone they do business with, a desire to be able to reach those businesses on their terms, and strong efforts from utilities to keep pace with the change in technology and customer needs. We are working to enable this through cross channel integration across our products, with features such as signing up for texting from an outage map website or IVR system, and enrolling in proactive alerts from within a smartphone application.








